Equilla L. McClain

CEO | E.L.M. BRAND CREATIVE

Creative Services, Operations, and Brand Strategy

THE PROFESSIONAL

I consider myself bilingual; I speak Creative and Operations fluently. Bitten by the visual storytelling bug in high school while studying graphic arts as an elective to erecting in-house creative studios, my professional growth and transition from a designer to an operations executive have been seamless. With over 20 years of experience spanning multiple industries, building bridges to connect the Creative + Operations odd couple has become my superpower.

As an award-winning creative design and operations director, my expertise covers brand identity and environments, digital transformations, UX/UI design, and innovative, creative services for high-growth companies. I foster excellence with processes, partnerships, and resource management as a trusted people-centric leader with exceptional planning and collaboration skills. My Pillars for operational success are PEOPLE. PROCESS. TOOLS. DATA.

THE HUMAN

I am a life-long learner driven by a curiosity about what is beyond the horizon. My mantra is that exceptional People Experiences lead to Customer Success. As much a giver as a doer, consistently gifting my expertise to community support organizations. I value honesty, integrity, accountability, and trust both on and off the court. I believe a warm smile, grace, sincere empathy, and a great sense of humor are the gateway to building relationships.